Write a Song; Don't Buy Ads

"If you want to reach young people in this country, write a song, don't buy an ad." (Sociologist Serge Denisoff, from Newsweek (30 Dec. 1985), p. 54; quoted by Dan Peters, Steve Peters, and Cher Merrill, What About Christian Rock? (Minneapolis, Minn.: Bethany House, 1986), p. 21)

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